SEO, GEO & Content Optimization Specialist

This is Allego

At Allego, we are driving the transition to clean electric mobility across Europe. As a leader in EV charging infrastructure, we accelerate sustainable transportation. We deliver charging facilities that can be used by all electric cars and every EV driver, providing a seamless charging experience. Our goal is to contribute to zero emission mobility and see to it that EV drivers can charge at the right location with the right solution. The EV market is growing and changing rapidly. The road will be exciting and with confidence we stay ahead.

About the role

You will be driving Allego’s online visibility and digital performance across Europe. Manage POI data, SEO/SEA strategies, website governance, and marketing automation. In this role you will act as the key digital contact for regional marketing teams and coordinate external partners to boost traffic to strategic charging locations. Furthermore, these will be your key responsibilities:

• POI Management: Ensure accurate and visible charging locations on platforms (Google Maps, Apple Maps, partner apps).

• SEO & SEA: Develop and optimize organic and paid campaigns (Google Ads, Meta, LinkedIn).

• Website Management: Improve UX, content, and performance; monitor analytics (GA4, HubSpot).

• Marketing Automation: Build workflows and email campaigns; optimize lead nurturing and CRM integration.

• Vendor Coordination: Manage digital tools and partners (HubSpot, Yext, Cirrantic).

This is you

• 5–8 years’ experience in digital marketing (B2C, mobility, retail, or tech).

• Expertise in SEO/SEA, POI data, and marketing automation.

• Skilled with tools like HubSpot, Google Ads, GA4.

• Analytical, proactive, and communicative.

• Fluent in English; additional European language is a plus.

• Passion for sustainable mobility and digital innovation.

What’s in it for you?

A challenging job in a fast-paced, goal-oriented environment. You choose your own challenges, we will make education and training available if necessary to keep driving forward. Furthermore we offer:

• A competitive salary

• A strong pension scheme

• A guaranteed end of year allowance of 5,94%

• 4% extra personal budget, next to the 8% holiday allowance

If you are interested in working at Allego we look forward to receiving your resume and motivation letter via the direct link.