Marketing Specialist (Germany)

Join Allego and power the future of clean mobility 

At Allego, we're on a mission to make electric driving effortless across Europe. As one of Europe's leading EV charging networks, we're building the infrastructure that enables millions of drivers to switch to zero-emission mobility with confidence.

Germany is one of the most important and fastest-growing EV markets in Europe. That's why we're looking for a commercially driven and entrepreneurial Marketing Specialist in Germany who will help grow Allego's presence, increase charging sessions, strengthen our brand, and create local partnerships that accelerate EV adoption.

This is an opportunity to make a real impact in one of our key strategic markets while helping shape the future of sustainable mobility. 
 
About the role 
As Regional Marketing Specialist, you'll be responsible for driving local marketing performance across the full customer journey: from creating awareness and attracting new drivers to increasing charging sessions and building customer loyalty.

You'll act as the voice of the German market within the organization, translating local opportunities into actionable marketing initiatives. Working closely with Sales, Operations, Product, CRM, Digital Marketing and external partners, you'll ensure Allego continues to grow its market position in Germany.

This role combines strategic thinking, commercial acumen and hands-on execution. You'll have the freedom to identify opportunities, test new ideas and directly influence business results. We're looking for someone who enjoys ownership, thrives in a fast-moving environment, and is excited to build and grow a market.

It will be your goal to increase the amount of charging sessions and station utilisation, improve brand awareness and visibility, build strategic partnerships, build local campaigns, increase findability of our stations and gather market intelligence and pricing insights.

What you’ll be doing

• Grow Allego’s presence in Germany 
  Develop and execute the local marketing plan for Germany, aligned with Allego's commercial objectives and growth ambitions.

• Drive brand awareness and market visibility 
  Increase Allego's visibility through local PR, media partnerships, influencer collaborations, events and regional campaigns.

• Build local partnerships 
  Develop and support partnerships with OEMs, fleet operators, mobility providers, retailers and other strategic partners that can help drive traffic to Allego charging locations and increase customer acquisition.

• Maximise station performance 
  Monitor charging location performance (together with internal stakeholders) and identify opportunities to improve utilisation of our charging stations.

• Own customer engagement and retention 
  Work closely with our Digital Marketing team to develop local campaigns.

• Put Allego on the map 
  Ensure Allego charging locations are highly visible and accurately represented across Google Maps, Apple Maps, ChargeMap and other navigation and charging platforms.

• Monitor market perfomance 
  Deliver insights about local market developments, competitor activity, pricing and customer behaviour (through regular customer survey).

Who we’re looking for

You're a commercially minded marketer who enjoys working in a fast-moving environment and taking ownership of results. You combine analytical thinking with creativity and are comfortable working both strategically and operationally.

Ideally, you bring:

• 5–8 years of experience in marketing, growth marketing, trade marketing or partnership marketing (B2C, mobility, retail or tech)

• Experience managing regional or country-level marketing programs

• Data-driven decision-making skills and the ability to translate insights into action

• Strong project management and stakeholder management skills

• Experience with campaign development, partnerships and customer engagement initiatives

• Experience working with CRM, digital marketing and performance reporting

• Fluency in German and English

• Willingness to travel regularly within Germany and occasionally to our Arnhem headquarters 
  

What's in it for you?

• A role with real impact in one of Europe's leading EV charging companies

• Ownership of one of Allego's most strategic markets

• The opportunity to shape local growth strategies and influence business performance

• A dynamic international environment with ambitious colleagues

• Plenty of room for initiative, personal development and professional growth

• A salary range of 70k – 80k

• Being enrolled in the pension plan

• 30 annual leave days

• Hybrid working: at least 2-3 days per week in our office in Berlin.

 
Ready to help drive the electric future?

If you're excited about building brands, creating partnerships and accelerating the transition to sustainable mobility in Germany, we'd love to hear from you.

Apply via the link below and share your CV and motivation letter in German or English.