Digital Marketing Specialist

Join Allego and power the future of clean mobility

At Allego, we’re on a mission to make electric driving effortless across Europe. As one of Europe’s leading EV charging networks, we’re building the infrastructure that enables millions of drivers to switch to zero-emission mobility with confidence.

The EV market is moving fast, and so are we. That’s why we’re looking for a Digital Marketeer who’s excited to help grow our digital presence, connect drivers to our charging locations, and make Allego top of mind wherever people go electric.

About the role

As Digital Marketeer at Allego, you’ll play a key role in strengthening our online visibility and digital performance across Europe. You’ll make sure EV drivers can easily find our charging locations, discover our solutions online, and have a smooth digital experience, from search results to website and beyond.

You’ll be the digital sparring partner for our regional marketing teams and work closely with external partners to drive traffic, optimize performance, and continuously improve how Allego shows up online.

This role is a mix of hands-on execution and smart optimization, with plenty of room to bring your own ideas and make real impact.

What you’ll be doing

• Put Allego on the map
  You’ll manage and optimize our Points of Interest on platforms like Google Maps, Apple Maps and partner apps, making sure our charging locations are always easy to find and up to date.

• Drive growth through SEO & SEA
  You’ll design, run and optimize organic and (coordinate) paid campaigns across App, Google Ads, Meta, LinkedIn to boost visibility, traffic and performance.

• Own the website experience
  From UX and content improvements to performance tracking: you’ll help make allego.eu better every day, using insights from GA4 and HubSpot.

• Build smart marketing automation
  You’ll create effective workflows and email campaigns, strengthen lead nurturing and help connect marketing efforts with CRM.

• Coordinate tools & partners
  You’ll work with external agencies and tools such as HubSpot, Yext and Cirrantic to keep everything running smoothly and efficiently.

Who we’re looking for

You’re someone who enjoys combining data, creativity and technology and you like seeing the direct impact of your work. You take ownership, think proactively, and don’t mind rolling up your sleeves.

Ideally, you bring:

• 5-8 years of experience in digital marketing (B2C, mobility, retail or tech)

• Experience with SEO/GEO/SEA, POI management and preferably marketing automation

• Hands-on knowledge of tools like HubSpot, Google Ads and GA4

• An analytical mindset and clear communication skills

• Fluency in Dutch and English (another European language is a plus)

• Availability to work in a hybrid setup from our Arnhem Headquarters

• A genuine interest in sustainable mobility and digital innovation

What’s in it for you?

• A role with real impact in a fast-growing, purpose-driven company

• Plenty of freedom to shape your role and grow, with training and education when needed

• A competitive salary and benefits package, including:

  • Strong pension scheme

  • Competitive base salary

  • Guaranteed end-of-year allowance of 5.94%

  • 4% personal budget

  • 8% holiday allowance

Ready to help drive the electric future?

If you’re excited about digital marketing and want to contribute to the transition to clean mobility, we’d love to hear from you. Please apply via the link and share your CV and motivation letter (in Dutch or English).