Digital Marketing Specialist

This is Allego

At Allego, we’re shaping the future of clean mobility across Europe. As a frontrunner in EV charging infrastructure, we accelerate the shift to sustainable transportation. Our mission? To make zero-emission driving effortless by ensuring every EV driver can charge at the right place, with the right solution. The EV market is evolving fast, and we’re leading the way with confidence and innovation.

About the role

You will be the driving force behind Allego’s online visibility and digital performance across Europe. From managing POI data to optimizing SEO/SEA strategies, website governance, and marketing automation, you’ll make sure our digital presence is as powerful as our vision. Acting as the go-to digital expert for regional marketing teams, you’ll also coordinate external partners to boost traffic to strategic charging locations.

Your key responsibilities:

• POI Management: Ensure our charging locations shine on Google Maps, Apple Maps, and partner apps.

• SEO & SEA: Design and optimize organic and paid campaigns across Google Ads, Meta, and LinkedIn.

• Website Excellence: Elevate UX, content, and performance; monitor analytics via GA4 and HubSpot.

• Marketing Automation: Build smart workflows and email campaigns; enhance lead nurturing and CRM integration.

• Vendor Coordination: Manage tools and partners like HubSpot, Yext, and Cirrantic.

What We’re Looking For

• 5–8 years of experience in digital marketing (B2C, mobility, retail, or tech).

• Proven expertise in SEO/SEA, POI data, and marketing automation.

• Skilled with tools like HubSpot, Google Ads, GA4.

• Analytical, proactive, and a strong communicator.

• Fluent in English; an additional European language is a plus.

• Possibility to work on-site (hybrid set up) in Arnhem, The Netherlands.

• Passionate about sustainable mobility and digital innovation.

What’s in It for You?

• A dynamic role in a fast-paced, purpose-driven environment.

• Freedom to shape your own challenges, with (if needed) training and education to keep you ahead.

• Competitive salary and benefits:

  • Strong pension scheme

  • A competitive salary

  • Guaranteed end-of-year allowance of 5.94%

  • 4% personal budget, plus 8% holiday allowance

If you are interested in working at Allego we look forward to receiving your resume and motivation letter (both in English) via the direct link.