Marketing Manager Allego charging network

Job description

This is Allego

Allego was founded in 2013 in the Netherlands and is now present throughout Europe. We have been independent in advice, service and operation of electric vehicle charging solutions ever since. In March 2022 we became a publicly listed company on the New York Stock Exchange.

Allego offers smart charging solutions for electric cars, motors, buses and trucks. For consumers, businesses and cities. Our end-to-end charging solutions make it easier for businesses and cities to deliver the infrastructure drivers need, while the scalability of our products make us the partner of the future. We are also building an own international charging network with already 28,000+ charge points operational throughout Europe and expanding rapidly.

For us to grow our presence throughout Europe even further, we are looking for a Marketing Manager for the Allego charging network!


This is the job

You are responsible for marketing the Allego charging network throughout Europe. You create a marketing strategy for our charging network and from there you make sure the whole customer journey meets that strategy. You coordinate all activities that help create brand awareness and brand preference to increase the utilisation of our charging network.

It’s your task to initiate and execute plans to make sure we are present at each stage of the customer journey of an EV-driver. And translate our brand identity into offline and online touchpoints. Like our charging locations, charging points, online channels and Smoov app. Ensuring the same brand experience in all European countries.

You will develop/ adjust our pricing strategy together with the Business line Director and regions and

gather insights into competitor pricing. You will coordinate the implementation of tariff changes and make sure that these are visible at relevant customer touch points. To promote our network and leverage the amenities at our location partners, you initiate and implement loyalty and subscription-based programs.

Some of the other tasks you will handle

  • Manage the presence and data quality of our charging locations in navigation systems and relevant EV-driver apps and platforms.
  • Roll out improvements and marketing campaigns based on network analytics, customer experience, and customer journeys.
  • Together with our digital marketing manager, communication manager, and agencies, you create content that helps our target audience find what they are looking for. You know what content engages your audiences and makes them smile.
  • Work with the digital marketing manager and IT department to keep on improving our website.
  • Monitor our online customer support, together with our Network Operations team and Digital Marketing Manager.
  • Quality assurance and monitoring of branding of our charging stations and charging locations. Instruct colleagues in the different regions regarding precise use of the branding and location design elements.

Requirements

This is you ( we hope )

We are looking for an experienced Marketing ’do it all’ who is looking to take a next step in his/ her career. You are eager to join our motivated team and contribute to the best customer journey. 

  • You are able to create a vision and strategy but still get energy from getting things done as well.
  • You can see the bigger picture, but are able to translate this into concrete actions and targets as well.
  • You get the project done on time and on budget and are not afraid to help out when needed.
  • You know how to brief and get the best results from agencies
  • You are able to strengthen Allego’s brand and charging network by sharing our story in an interactive way across different channels and touchpoints and via different content types

This is our offer

A challenging job in a fast-paced, goal-oriented environment striving to create a zero-emission future. A competitive salary depending on education and experience. At Allego you choose your own challenges, we will make education and training available.

If you have questions please do not hesitate to contact our recruiter: Inez Stiekema via inez.stiekema@allego.eu. If you are interested in working at Allego we look forward to receiving your resume and motivational letter in English via the direct link.